Serve as the primary media buyer for Maryland Live! Casino, the nation’s third largest casino. Coordinate television and radio buying efforts including market research, rating estimation, negotiation, invoice reconciliation, tracking and posting results. • Utilize SmartPlus buying software for Broadcast, Radio, Cable, Print, Out-of-Home, Digital and new media. • Analyze Nielsen and Arbitron data to monitor market trends and estimate accordingly to post to 100%. • Coordinate weekly events with the Director of Marketing to secure promotional mentions and on-site talent.
Executed media buying efforts of accounts including research, planning, buying and posting all facets of market/accounts on a local and national level. Clients included hhgregg, Office Depot, Party City, Papa Johns, Extended Stay America, Autonation, Steak N Shake, Firehouse Subs, Lennar and Ashley Furniture. Day to Day Duties: Planned, organized, implemented and controlled the day-to-day media buy process. Served as a resource in developing sound media buys to help increase traffic and sales for clients and negotiated the best rates with added-value. Worked with the account services teams on: marketplace conditions, competitive, media opportunities, promotional opportunities and billing Analyzed times and directed stations to move spots accordingly (if necessary) Worked with clients and internal teams to solve problems and issues Negotiated with stations and maintained strong relationships Obtained additional added value, remotes, no charges, sponsorships, billboards, etc for clients Found innovative methods of media planning and buying Reviewed, analyzed, and reconciled invoices
Offered comprehensive marketing, advertising, and media services to a variety of companies in North America. Major clients include: Related Group, Adsplash Media, and Florida International University. Provided copy and design recommendations for newsletters and press releases. Delivered demographic and psychographic data and market analysis. Provided media recommendations and cohesive media plans. Created and gave presentations to drive awareness to programs and initiatives.
Executed media planning and buying in North America, South America, Europe, and Asia. Accounts included Rosewood, Starwood, and Morgans Hotel Group. Media included digital, print, out-of-home, and social. Managed Google Adwords campaigns and measured results through keyword monitoring. Scheduled Email Marketing to enhance current relationships, acquire new prospects, and encourage loyalty. Delivered qualified leads to sales teams and marketing staff through Customer Relationship Management databases. Utilized Monroe Mendelson Research, and SRDS.
Managed media planning and buying under the direct supervision of the Vice President of Media Development headquartered in Pittsburgh. Accounts included the Greater Fort Lauderdale Convention and Visitor's Bureau, Prime Outlets, Fisher Island, the Four Seasons, and the Ritz-Carlton. Utilized Strata, SBMS, Arbitron, Nielsen, and Scarborough. Initiated and maintained close relationships with media sales representatives and publishers. Purchased digital, print, and outdoor advertising space targeting local, regional, national and international markets. Negotiated the buys of local market spot television, radio, and cable.
Worked with the Art, Media, and Production departments to create on-target and strategic marketing campaigns. Created and maintained concise job status reports and production timelines for agency management and clients. Proofed all collateral and advertising materials. Worked with national credit reporting agencies to create effective lists for direct response marketing. Served as a liaison between agency departments and clients. Organized and moderated focus groups.
BA
Art Deco, Design, Architecture, Traditional Media, Emerging Media, Social Media
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